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GUCCI watch China’s first jewelry boutique

July 20th, 2010 by admin in Gucci

July 2010, Gucci watch China’s first jewelry boutique opened in Beijing Parkson Shopping Centre gorgeous. Gucci jewelry many classic series of exposure within the temple, people have the opportunity to experience the best qualities of the jewelry Gucci style. Just in Basel, Switzerland, International Watch Fair this year attracted high praise and numerous U-Play G-Frame two latest series of watches, Gucci brand is once again displayed simultaneously with the classical spirit of innovation and content. In this pale gold with magnificent boutique store for the tone, eye wherever he went, every element is full of gorgeous Gucci fashion boutique sexy, amazing keep their flowers.
Since the 1921 founding by the Guccio Gucci, Gucci brand heritage of the good old fashion style unique in the world had a wide influence. As one of the world’s top luxury fashion brand, when Gucci clothing and leather goods in the world after winning the continued success, Gucci in the 1970s was extended to launch a watch series; 1997, Gucci jewelry series come out.
Gucci Jewelry Collection
Since 1997, Gucci jewelry line has been introduced, either in Italy or sterling silver jewelry of various sections of fine jewelry 18K gold, or the current creative director Frida Giannini Gucci, led by new products launched, all with the Gucci brand’s unique style and fashion extravagant design, complemented by strong worldwide sales network to become the world’s most eye-catching jewelry products. China’s first watch in the Gucci fine jewelry stores, a lot of classic styles, such as 925 Italian sterling silver and 18K gold Chikuma series pattern series, you can personally to try and feel the Gucci luxury brand sets, sexy and stylish as one of the charm.
Gucci watch series
In the G-Frame and U-Play appreciation of the two series link, G-Frame As soon as he played to bring out the pure Gucci has always admired the elegance of femininity. The appearance of lines and minimalist design of the first letter into the Gucci Logo, Particular and engraved surface on the side of the crown, all reflect the designer of the series, Gucci creative director Frida Gianini sought in modern graphic art and classical long-lasting perfect balance between style, creative ideas. The series comprises black, beige, gray and gray blue Rose of four colors, luxurious, paragraph 6 and 12 points is also studded with old luxury brand Gucci as a status symbol of high quality diamonds. Therefore, G-Frame series of sections of the phenotype can be described as invariably found nowadays ladies aspire to be the focus of audience attention demands.
The same design are mine from Frida Gianini the U-Play series, put the watch to a fun combination of reach and height. Each of the series has three different colors and materials to replace the bezel, bracelet kits are available with. Small code sections in which the basic use of polished stainless steel watch bracelets, supplemented with light brown silk, Gucci patent leather black and white lizard leather accessories; large size models accessories are white Guccissima leather, blue ostrich skin, purple rubber and patent leather Gucci. This combination not only highlights the designer’s creativity, it is distributed so that the ladies have a unique opportunity for personal temperament to enjoy the modern and elegant new simultaneous experience.

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Tiffany-Tiffany’s Story

July 17th, 2010 by admin in Tiffany Jewelry, tiffany

United States Connecticut Dige Zhou a miller’s son Charles Lewis Tiffany (Charles Lewis Tiffany), came to New York in 1837 Broadway, opened a modest little shop, business stationery and fabric, and changed to the jewelry business. Can not think of an ugly duckling grows into a white swan, humble little shop several changes, finally became the United States, becoming the first one refers to high-end jewelry stores – Tiffany jewelry company, its strength is comparable to Europe to compete against jewelry dynasty , Paris, brand reputation than Cartier. The nineteenth century, Tiffany’s customers include the British Queen Victoria, King of Italy and Denmark, Belgium, Greece and the United States a number of big-name millionaire. Charles himself won the crown of the king of diamonds.

Charles Tiffany was indeed a talented businessman. That year the United States across the Atlantic telegraph cable in a need to be replaced because of damage, he learned the news, decided to buy these cables. People are still looking at him with amazement bought the cables in the end would like to use the occasion to send what he had in his Tiffany stores, the cable cut into 2-inch-long short short, as a historical souvenir sale, and thus earned a fortune. On another occasion, he bought a bright yellow Eugenie Queen rare diamond, but not in a hurry shots, but comfortably held a exhibition in New York, eager to glimpse from around the world flocked to this style of rare treasures Visitors who earned billions of dollars.

Charles Tiffany’s son Tiffany (Louis Comfort Tiffany) was born in 1848. He does not have the father’s unique sales drive, but the same creative spirit. Tiffany jewelry design process in his hands was carried forward. After he went to Paris to learn to become experts in a glass, Tiffany Studios created and invented the unique texture and multi-faceted spiral-shaped diamond-cutting process to make diamonds shine even more dazzling brilliance, he designed the lighting was also great success. Tiffany became the outstanding representatives of the new technology, make the U.S. craft to become the rage of the goods.

Tiffany was founded on the design of the beam near to the white ribbon of blue box, as its famous landmark. 19, at the turn of the twentieth century, the first time Tiffany brand stainless steel jewelry box, emphasis on silver, not gold.

In 1961, in the film “The Tiffany store to eat breakfast”, the famous actress Audrey Hepburn plays a character eccentric interest. One scene in the Fifth Avenue Tiffany donut shop to eat, drink coffee, dramatis personae have a line: there will not be unhappy to eat breakfast. After the movie release, Tiffany & Co. the well-known stores within a week received 20 calls, all are scheduled to breakfast.

50’s, Tiffany will be brought to Paris the famous New York jewelry designer, let him display their talents for their companies advanced jewelry design. In 1974, former model, artist Po Leidi Tiffany began designing jewelry, she from the bones, beans and other natural materials inspired by the design of a superior price is not high but beautiful necklace, and thus the only rich jewel design challenge stereotypes. As Elsa said himself: I design a form, be sure to find its essence – this is the charm of his work. Her heart-shaped design of the hollow-shaped collar selling up to 20 years. In 1981, Paloma Picasso became Tiffany’s designer, she was committed to non-mystical designed, created jewelry style is very simple: arbitrary cross, seemingly careless of the wave curve ·

In the long years, Tiffany jewelry family as the symbol of status and wealth, but Tiffany There is a saying: We make money by Art, but the artistic value forever. Through the film image, Tiffany jewelry elegant and refined, light blue decoration, elegant boutiques, is not only a brand symbol, became a symbol of the totem with emotion. American culture, New York style, the so through a combination of goods and media, and to penetrate into our lives.

So we with the “Tiffany’s Breakfast” (Breakfast at Tiffany) trapped in the love of Audrey. Hepburn Audrey Hepburn Tiffany windows in the front with wandering; and “Sleepless in Seattle” (Sleepless in Seattle) in the Meg. Ryan Meg Ryan selection of coffee with a group of porcelain and appreciate her and later returned wearing a wedding ring; and love generation of Takako Matsu, with the gaze of love on behalf of sinking, the uncertainty of the Crystal Apple …. Tiffany, a New York, United States, the world’s name!

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The black shiny Chloe handbag 508907

July 13th, 2010 by admin in chloe

Oh, it’s so pretty and luxurious!

And it is good for the every-day usable and function. In short, the Chloe black shiny handbag is the best suitable for me! I love the large simple style replica Chloe handbags, but the original high price scared me to have one, I was very disappointed. An incidence chance, I have go through the website www.fantastic-replica.net, then found there were the designer replica bags, and they offer the lower price and guarantee the quality. It is a surprise for me!
To me, this Chloe bag is exactly what useful luxury should be. It’s big and roomy, it can be carried every day, and it would fit in with a variety of wardrobes without being obtrusive or obvious. It’s quietly fantastic, and it has a slouchy sumptuousness to it that is hard to find in anything but the best materials. It looks like an exquisite vintage piece that only the most fashionable person you know would ever be able to find at the cheap price and also high quality, but here it is, easily accessible. This style of the replica handbags are made of the shiny leather and microfiber lining. So you have the reason to buy one on the online store.

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Everyone is UGG

July 7th, 2010 by admin in ugg boots

In order to make popular continue much longer, except to develop more new yukos, the focus of the topic of “concern for once in UGG” who wear, guide for two UGG “how should wear.”
From the earliest Legging (with a tight pants) is tie-in, to render ASHLEY li da styles UGG first put into the rich leg pants, some ctor joined, deduce the suit on UGG alternative tees, not to mention the fashion of all sorts of people. Collocation UGG are at the forefront of fashion.
People with stars and tide of popular street pats phenomenon, create a company that’s a kind of atmosphere, let consumer joyfully to develop more and more UGG new tees, and as a leading the fashion “level” to show their work and the collocation stylish panache. That was the only a flash in the pan UGG so had been hot today.
Actually, UGG walk is the New Yorker magazine full-time writer Malcolm griffin lai Wells popularized in the book: the detonation of popular classic path: from the fashion icon to advise the loyal fans, again to nominate devotion to follow the general public. As social behavior, some yawn too strong individual behavior of infectious, can trigger group. In real life, we are often involved in this or that kind of social popular tide, although we didn’t even notice most uninformed.

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Tiffany’s China and the United States through time and space

July 5th, 2010 by admin in Tiffany Jewelry, tiffany

Tiffany & Co. recently Peninsula Hotel in Beijing and Shanghai Portman Ritz-Carlton held a Tiffany Blue Book new jewelry line media preview, which is derived from several Tiffany 2009-2010 Annual Blue Book catalog of luxury jewelry. tiffany jewelry is a symbol of American design, to love and beauty, romance and dreams known as the theme for nearly two centuries. American Tiffany Tiffany Company Tiffany & Co. Is the engagement ring is well-known pioneer. Tiffany gentle delicate sensibility and the ultimate functional beauty into the world of fantasy and desire of all women. Tiffany classic design is the definition of work, it never cater to the fashion ups and downs and, therefore, not backward, in fact, completely above the trend on her.
As we all know, Tiffany & Co. Blue Book each year in the luxury jewelry line is the brand proud tradition of excellence, representing Tiffany jewelry design in the magnificent area of the authority of the luxury status. The distribution of jewelry with charming bright light colors, each from a Tiffany design are skilled craftsman hand, the exquisite craft silhouetted against the Tiffany created since its inception in 1837, the supreme quality, and Tiffany’s Legend of jewelry design to bring endless inspiration. The exhibition in China is that one of the Acura. The new “Heart of New York” diamond earrings total weight of 10 carats, with unmatched color and cutting techniques, diamond color is D color, IF clarity grade is. tiffany jewelry gem experts after many years finally found the size and grade that matched hearts shaped diamond, it is rare. It can be said, “New York Heart” Diamond earrings are the perfect love eachother and the eternal symbol.
Tiffany designed by the famous master Jean Schlumberger designed to • Shilongbojie the “Dolphin” brooch has some beautiful love success stories, then, is this Richard Burton • brooch given to his beloved Elizabeth • Taylor, co-operation in 1976 as a two film “The Night of the Iguana” souvenirs. This famous diamond brooch from the 200, two round sapphires, 21 emeralds inlaid, the process complex and sophisticated without losing detail. Emerald cut shape emerald gemstones platinum diamond-hung earrings and necklaces. Because of these precious stones emerald itself is very fragile, even to Tiffany strict identification standards, working hours will face considerable challenges, also, How many pieces to find a perfect match of the emerald gem is also very difficult. Therefore, these two designs seem increasingly rare treasure you. Nature has been a source of inspiration for tiffany jewelry design, and the panda brooch is Tiffany Museum of Art in the “Humorous design” on behalf of, paint, shop diamond studded and natural Emerald without carving into Illusion Panda’s lively and naive. In addition, the delicate hummingbird brooch is very bright. It consists of 325 schaffer to stone, 126 diamonds, 24 blue sapphires, pink sapphire combination of 19 inlaid designs great attention to detail, which Shop Inserting Process both mixed cut diamonds, but also contains a variety of colors, various types of precious stones, its production can imagine how difficult the process is complicated. At the same time, Tiffany has also launched a butterfly fish bracelet, vivid underwater world perfect Tiffany keen to demonstrate to nature as a source of inspiration for design. In contrast, more elegant and modern bamboo bracelets, studded with 144 diamonds, inventiveness in the bamboo and diamond fusion, to create a refreshing effect.
Tiffany Tiffany’s design emphasizes excellence, be able to freely get inspiration from natural things, leaving cumbersome and artificial, just to simple and clear. Harmony, proportion and coherent, integrated in the design of every Tiffany in order to present the most beautiful gesture. Period after the new school of art, decorative arts during the school up to today’s modern and elegant style, designed by tiffany jewellery has always been the favorite museum collections around the world.

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Cartier jewelry lit sky in Taipei

June 30th, 2010 by admin in Cartier jewelry, Gucci

Don’t let this star is ablaze ZhuanMei cannes, France last night in Taipei and Cartier (kadeya) senior jewelry under the stars brilliant makeup dot, 2 days, including Patty, Chen, pure, PengYuYan, William ChenSiXuan supermodel AKEMI, such as watching shows, light at night. East
As a fan, Cartier watch and jewelry recognition from the sun glasses bag fittings to collect, with all the small formal attire of collocation handsome yesterday, also not Trinity new series on the left her lover Cartier collection, activate a bright eye also value, diamond, one of the original 80 million to buy it and now has broken million. Recently, because the photography mitford alishan to wear, the recognition of pearl laughed with next will, of course, is: “and I like pearls hun!”

The black dress appeared to GUCCI, Chen a leopard Cartier classic ze-cai-er-yong roared, brand image of small leopard adorable as she wore black diamond and collocation of 18K gold lacquer jaguar tassel, enchanting charming, necklace from jaguar give haggard strongly impressed with gentle and interpretation of the leopards. Sexy,

Long absence of William, more recent shooting dramas, challenge and change before prince image, leave sideburns landing yesterday Santos100 wrist watch shows masculine collocation of personality, and anchor the Patty wearing senior appearances of precious jewelry series product, necklace, 2 million touching mingyan.

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Ed Hardy – an amazing gift

June 25th, 2010 by admin in ed hardy

ED Hardy clothing is amazing gift to the world of fashion is aptly recognized and lauded by way of acceptance of his products by celebrities and others alike. Ed’s creations and designs are so unique that there can be anything else, if ever, comparable with it in the entire America and the world. May be this is why Ed is regarded as a magician and not an artist of a bygone era.

Ed Hardy is a clothing call, which is from the crowd. The bold and smart tattoo art on your own, the ed hardy Purse clothing is the best option for you. Don Ed Hardy is the misfire of this famed class are well – known clothing line in the Ed Hardy goods. These ed hardy Sunglasses are studded with a contemporary pattern and looks. They are prominent for men is not just normal jeans; the tattoo work on the jeans will make offers their goods in a beyond ordinary draft and look as These jeans are not that important to be tattooed on the jeans have become one of the core trend in the flow market. ED Hardy wholesale

As you garb a tattoo – intended cloth, it is seemly the new vogue sensation the sell. There is few clothing, which are shaped by ed hardy kids , comes with rhinestones. The fit and the comfort of the clothing line will assure your requests. Each typical, which is free by Ed Hardy, are also a great manner assertion. If you withstand out from America.

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IMPACT attached true and false identification of the original single-Abercrombie Fitch Photos Round Neck T shirt XL Grey

June 23rd, 2010 by admin in abercrombie and fitch

“Anti-counterfeiting laws identify true and false picture of the original single-Abercrombie Fitch Grey Round Neck T shirt XL” This product selected from Taobao shop “Abercrombie Fitch AF referred to the original single garment of monopolistic HOT”, this shop has joined the “consumer protection” Xianxingpeifu protection provided by the Taobao taobao.com. Site Taobao shop merchandise is based on statistics on sales, the purchase of large, concerned about the value of high credibility good product and I hope that you Taobao shopping easier and reduce the choice of a commodity of time, wish you get the Heart Ruyi goods! Reminder: All transactions use Alipay to buy, and receive the goods after confirmation of payment to the seller, please do not direct payment to the seller (eg: bank transfer). The following is the text description of goods:
Identification of true and false:
No. 1 way to identify genuine and fake is to look at fabrics and workmanship. Fake and real goods the biggest difference lies. If this makes no difference, and it is impossible for fake goods sold only a fraction of the price really was. Real goods AF of the original fabric is a fake T could not imitation. 100% genuine goods are imported high-tech fabrics. The ultimate soft feel comfortable, 100% cotton fabric even be fine cashmere and silk-like feel. AF, it is remarkable charm! Even more amazing is carrying excess weight fabrics can also many times the water drops, water droplets can be light and free in the fabric rolling! (See detail photo) I’m sure grateful to the seller so far and to feel absolutely never seen such a good fabric! Even greater than the underwear still comfortable. I think you have already bought in a lot of Taobao AF, and we can and we store this Biyi Bi, compared to after completing certain regret before you buy so many fakes. And even if we doubled after the price increases you will find value! This is the real charm of the original single real goods. Taobao to sell several hundred dollars an all-American Shopping Service are real goods, we can also buy a Bibi and our goods and see if that was the original one. If you leave us for further compensation for all costs and the loss of your 10 thousand yuan. I question the whole of China would have ventured such a commitment! And we also provide a unique in the world return criteria. You bought this 39 per clothes can go to major stores and 500 to any of the brand within the circle T to compare, if we have this than 39 per material good, we unconditional return! This grant round T from a rare original single plant in Vietnam, super Nangao, we must cherish this opportunity, please! Domestic net sales of fake products most suitable, because we are the intangible fabric how. However, the seller and do physical stores are afraid of fake export detained sure to choose our friends, the original single real. Certainly a steady stream of repeat customers!
2nd way is to look at packaging. Original owner and the AF 10 years of dealings hit, almost never seen a group of packaging, with tag, plastic bag bears the original single goods bar code. Almost all the original single-goods packaging, few have a paper tag, cut standard, original buttons and other accessories missing, incomplete size, with small stains, flaws is the real good stuff. Packing, hang tags, size definitely complete fake. And some good imitation of some of the fake packaging store stickers still above, which was written in the store to buy the date and time. This is the link posted up before stores in the United States, even if the original is the single plant can not have this stuff. Is clearly the fake factory self-defeating. !

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Pseudo-hippie era

June 18th, 2010 by admin in ed hardy, tiffany

CND logo is probably the most recognizable in the world, one of the most powerful spiritual symbol – the symbol is one of the most business value. This year, the 50th anniversary of its birth, carries it from Tiffany to Fendi are a big issue. On the fashion world, this is probably just another good material for making big money, like the spring and summer this year has continued to fall and winter as the wind intensified the hippies. However, fashion enthusiasts are often lovers of peace, good will is also the majority of ordinary people to pay only things.

Top of the CND logo In 1958, the British artists GeraldHoltom to create a nuclear disarmament (CND) logo and make it a peaceful rally in rival Nelson in London Square, in its debut. Shortly before that, he gave the “Peace News” magazine (Peace News) The editor wrote a short letter, the letter describes the design intent of this tag. “I despair.” He said, “deep despair. I paint what I own: it symbolizes a man in despair, is the palm towards the outside, stretched down to, as described by farmers Goya did the same before the execution. I used the pattern shown by the form of a straight line, with a circle on the outside. ”

Holtom died in 1985. If he were alive today, and thus able to see this month’s Vogue or Tatler, he probably would be very surprised. The two registered in the same magazine is Tiffany&Co.’s Advertising. In the ad, the supermodel LilyCole neck impressively wearing a platinum and diamond production CND symbol pendant. In half a century after the logo appears, it has become the world’s most recognizable and most powerful symbol of the spirit – is one of the most commercial value of the symbol. Mentioned in the previous platinum pendant inlaid with egg which total up to 4.8 kt of spherical cut diamonds – £ 2,550 price tag of the pendant.

If the founder of the peace living mark, probably about it. Holtom blatantly refused to perform military service during World War II, but choose to work a farm in Norfolk, England. But Tiffany is not the only brand of its interest. Fendi handbag, Madonna favorite Ed Hardy T-shirt, and even the general public license limits the use of cars in both the CND symbol. This fall, one of New York’s most fashionable department store Barneys’ program is designed to carry out a “carnival of love and peace”, to commemorate the 50th anniversary of the birth of CND symbol.

Barneys’ creative director SimonDoonan for the tag’s memory is very clear – he was in the United Kingdom atomic weapons development research center located in Berkshire, Aldermaston Village (Aldermaston Atomic WeaponsEstablishment) grew up, he recalled, together with Mom and Dad to see people holding signs mounted on a broom handle CND protest march. “Many people probably do not know this tag is for the nuclear disarmament movement She Ji’s. But still has a profound significance for mankind, Zhi Jinta Haishidaibiao Zhao Ji Ji’s peaceful voice. It’s meaning Jihu equivalent Zhuming the smile Biaozhi.” Ta has invite Balenciaga’s Nicolas Ghesquière, Lanvin’s AlberElbaz, Phillip Lim and Alexander Wang this flag-inspired design clothing. Barneys department store has also introduced a lot of inspiration from the hippie culture of the product: tie-dye process of Converse high-top canvas shoes with psychedelic visuals backgammon board, and all kinds of accessories, including key chain on the fall of the CND marked the Fendi Baguette shoulder bag.

However, all of these commercial activities do not have to pay royalties. Unfortunately, this flag has never applied for a patent, so even though it is still the UK’s nuclear disarmament symbol, but people around the world can freely use it for free, of course, including Tiffany’s pendant. CND organizations on the proposals of these companies have to contribute to it.

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Diamond Way

June 11th, 2010 by admin in Cartier, tiffany

Economic crisis in the fine jewelry brand heavy blow. Fortunately, most of these brands long history and healthy reserves, behind the backing of another large group, finally get through a difficult two years. 2010 is critical for them – which is to restore its past glory, a crucial year to expand in emerging markets. The key of the key, is with China in the Asia-Pacific market.
In March this year, held in Paris an international high-end accessories exhibition Premiere Classe, participants focused their attention to the jewelry on. Buyer agreed that the jewelry is this exhibition’s most noteworthy product categories, particularly among the most prominent necklaces.
The reception of this exhibition of buyers, mostly from North America and Europe in recent years the control of their procurement budget has become more stringent. To address this situation, many exhibitors have launched a brand of lower prices, look quite satisfactory design, while in another part of the high price of luxury designed to maintain social status. Jewelry buyers from the UK Nathalie Kabiri said: “The mid-market has been shrinking disappeared.”
To prove his point, Kabiri cited as examples of two brands: jewelry inlaid with diamonds, mainly to fight the Japanese jewelry brand Ahkah launched a gold-plated in this series; fine jewelry brand Ruby Kobo was released in the fall of 2009 a man named Shashi cheap brand line.
“Eye-catching necklace is still critical.” Bloomingdale department store, said Brooke Jaffe, director of accessories. Kabiri added: “We see a lot of small, exquisite jewelry design, or else a large exaggeration design – in which there is no compromise between the two styles.” She also noted that the next fall, gold will inevitably replace the chrome silver , occupy the cusp position. Graff, President and CEO of the United States Henri Barguirdjian that the jewelry industry in 2009, has undergone a tremendous change, today’s customers want is a large gem and the most prominent style top, the middle class no longer exists. “Consumers are beginning to understand what is the real luxury.” He said, “on a luxury goods company, the biggest mistake is to ‘luxury’ sound like the word mediocrity. A luxury to be is a really rare thing, it is not for everyone to enjoy the production. ”
Hard currency / Why did you purchase luxury jewelry? Buy bare drill, or buy a diamond necklace? Pay for the luxury service?
Held in early December last year, Christie’s Hong Kong auction in the fall of 2009, one called “Yan powder” of 5 kt diamond powder to 10.8 million U.S. dollars in prices, a record 2.2 million U.S. dollars per carat of diamond auction record. 15 years ago, a heavy 19.66 kt diamond powder is only sold for 7.4 million U.S. dollars – compared with this “brilliant powder” It’s too expensive. “Christie’s autumn auction in 2009 sold at auction top 10 in eight are Asians buy. This fully shows that the purchasing power of today’s Asian tycoons.” Christie’s Asia director, jewelry and jade Miss Shi Lihua said. In an auction with a wine auction in Hong Kong, Taiwan and the mainland buyers accounted for 85% of all buyers, the mainland buyers than the 9.8% increase over the same period last year. According to “The Wall Street Journal” reported that the top wines, watches, jewelry and other non-art luxury international auction market, China’s purchase of the demand is in full growth.
Bare drill auction off the face of the audience is invested. They usually do not pay attention to style jewelry, precious stones and only care about their own value. Due to the added value of processing in addition to jewelry, combined with the transparency of the international diamond prices, large carat diamond is considered the bare hard currency – 2008, the global precious metal prices fell across the board, but more than 5 kt naked drilling during this period that was only stop the rally only. “Since the outbreak of heavy metals from the financial crisis, the price of view, compared with platinum, palladium, rhodium, silver and other precious metals prices transparent, at least drop the price of diamonds. 5 kt or more diamonds, the price is still firm, 1 carat diamond below prices generally fall a lot. “experienced by the industry Shifan hard disclosed.
However, for fine jewelry brand, the situation is not as simple as a bare diamond auction. Although their products are the same preserving and increasing the efficiency with its implication of a variety of value-added but decided they were not “hard currency”, but “luxury goods” status. Before the stock market crashed in 2008, luxury goods companies are living Rijindoujin life. Chopard millions of dollars from the price of all drilling list, to nearly 80 thousand U.S. dollars Bottega Veneta crocodile leather shopping bag, everything is falling apart overnight. In the eyes of luxury brands and high jeweler, in 2010 is crucial year, they have to re-energize this year, millions of dollars from consumers on the whole drill table and crocodile skin bags to buy.
Tod’s chief executive officer of Marco Giacometti that the United States in 2010 is the year to re-educate the consumer. “In late 2008, consumers who want a super cheap and durable persistence.” He said, “In 2009, we succeeded in telling them to buy products that are the most important value for money. This year, we goal is for consumers to re-recognize the true value of the brand. “crisis response / explore what potential changes in economic crisis? Who will buy the top jewelry? Where fine jewelry brand to make money?
Piaget has always been high quality, high price of the watch and jewelry brand itself, the recent shift the focus to be more close to the people of the product price. Vigorously promote the brand this year, the titanium steel watch series priced at from 11,000 to 17,000 U.S. dollars between the price of its gold watches are usually more than 3.5 million. “We know that we need a strong family to help the brand out of the woods.” Piaget North America President Larry Boland said, “we both other retailers, this is the only way to deal with the crisis.
Piaget belongs Richemont owns Cartier, Van Cleef&Arpels, Dunhill, Montblanc, IWC, and Chloé, and many other luxury brands. Luxury aircraft carrier ship not a good time. As of the end of March this year, the Group’s brand profit fell 18 percent, sales dropped 4.5 percentage points. However, although had to control the budget, cut spending, Richemont still have expectations on the future of luxury goods. “So far, Richemont has withstood well the impact of economic crisis, remain financially sound.” Group CEO Johann Rupert said, “We are well prepared, once the economy recovers, we will promptly seize emerging market, to maintain existing customers. ”
Rupert’s optimism are well grounded. This year in April – that is, the new financial year, the first month, the group’s sales over the previous year rose by 24 percentage points. However, caution is still the most popular contemporary styles. Group Vice President Richard Lepeu that the short term, companies should avoid over-supply, to cut spending. “President firmly believe that we will usher in the luxury goods industry a bright future – as long as now do the wrong way.” He said.
However, sales have been declining in other areas, while sales in Asia-Pacific region but in the last financial year rose 18%. Lepeu also revealed that in Europe the high price of goods sold, most buyers do not come from Europe, while the euro fell instead for the luxury goods sales. “If the euro continued to fall, you will find high-end travel more and more prosperous Europe.” He said.
Perhaps these are the exchange rate in order to meet the wind to the guests, beginning in January of this year, top high fashion jewelry palace official as a member, was included in the Paris High Custom Fashion Week schedule. The first time, join the festivities of the brand Boucheron, Cartier, Chanel Joaillerie, Chaumet, Christian Dior Joaillerie, Mellerio dits Meller and Van Cleef&Arpels. “This is a reasonable decision.” French President Didier Grumbach High Fashion Association, said, “has not advanced an established jewelry exhibition, advanced customization Fashion Week not only provide a platform for it, but also bring the audience with their counterparts. ”
So, coming from all over the world fashion week watching the audience had the privilege of one day to see the bees all over the Chaumet, Van Cleef&Arpels butterfly, Chanel Joaillerie’s ears, and Boucheron for the Cirque du Soleil 25th birthday and special production Inspiria Series – Soleil founder Guy Laliberté breath buy the whole series of 20 pieces of jewelry, now they are the Montreal Museum of Art.
“This is like traveling back in time – when big clients such as Guy is also quite common.” Boucheron CEO Jean-Christophe Bedos said, “Guy and Art cooperation, will they show in public. For me, it’s like a dream come true. “He added that there are several pieces of this series have received the order. “Cirque du Soleil is not only prominent in the general audience, the world’s elite still have a large number of fans in the crowd – no doubt these people are our target customers.” He said. French high fashion jewelry industry for the recovery of the Society to do a meager strength, as senior fixed but only struggling to maintain uniform, fine jewelry, of course not immediately usher in the spring. Richemont Group’s report highlights: “top jewelry market” has not been restored to its previous level, but relatively high prices of jewelry and precious stones close to the people got a good product performance. Cartier’s sales only “slightly down”, Van Cleef&Arpels is focused on increasing visibility in Europe and the United States, a good deal of the economic crisis.
Lepeu said the company will continue to invest in the Asia Pacific region – especially China. Hong Kong’s many stores in one of the highest performance within the group. At the same time, the company has in Eastern Europe, the Middle East, and Russia, Azerbaijan and Kazakhstan plan to shop. In short, the investment focus is the potential market. In order to develop the Chinese market, the company has also set up a distribution of China’s new institutions, service agencies and staff training school.
In this expansion process, the expense of many small dealers. Richemont spokesman Norbert Platt said: “I came up with a new slogan: ‘less partners and more effective cooperation.’” He stressed: “Since 2008 years, the luxury market, considerable changes have taken place. In Before the Lehman Brothers bankruptcy, our world is also very limited. then the market supply shortage, we even can not buy gems. ”
Dowry / design of the Chinese market to buy how much? 0.5 carat diamond ring you do? You are now wearing it?
Started a large scale international jewelry brands enter the China market, about 2005. At that time the Belgian Diamond Lee Group (PluczenikGroup) plans to design and OEM Escada diamond jewelry to the Chinese. Escada has been declared bankrupt last year, but Tiffany, Cartier, Montblanc, Bulgari, Chaumet jewelry brands and other high indeed assigned to the Chinese market share, of which Tiffany and Cartier earliest to enter China. And Chanel, Christian Dior, Louis Vuitton and other fashion houses also have its high-level jewelry line into China, competing in the newly opened jewelry stores in the area set up.
According to Bain & Company (Bain&Company) predicted that in the next five years, China’s luxury market will have a 20-35 percent growth. Chinese Ministry of Commerce, pointed out that until 2014, China will become the world’s 23% share of the world’s largest luxury goods market. If the 90s in the last century, the majority of home computers or products people are most interested in, then the last 10 years, precious metals and precious stones are a sense of its dignity and investment potential alternative to the status of new appliances. In China is rapidly growing new rich mind, after the jewelry has been following the luxury limousines has become the third piece of essential goods.
Of course, compared to clothing, to cosmetics and watches, jewelry, market share remains small. Many jewelry brand by up to 70% of the tariff to keep out the door. The Bund in Shanghai last month, the Shanghai Art Museum exhibition on the international art of the awkward scene also occurred: As the number of exhibitors has been detained in customs for jewelry, many Hall had put the empty apology letter. One antique dealer in all of the exhibits have been detained, because the exhibits produced in the 17th century included two gold hairpin. “Needless to say, ah you can not import gold.” The art connoisseur said angrily. Another lucky escape inspection exhibitors exhibits on all hand luggage, the claim at the boundary, these are cheap imitations.
Despite the difficulties, given the number of people in Taiwan each year of marriage, and nearly 8 percent of these newly married couples in the diamond jewelry purchase rates, the attractiveness of the Chinese market for all to see. You may be hard to believe, in the middle of the century, mainland China, sold most of the diamond are less than 1,000 yuan, the size of diamonds from 0.01 to 0.15 kt in between. That diamonds are “unattainable luxury.” In the 1990s, began to promote Hong Kong jewelry brand MaBelle so-called “routine diamond” concept, to bid one thousand Hong Kong dollars a diamond ring to educating consumers. Wedding ring trends are driving slowly on the way up. However, most people will ring as a wedding essential goods. In 2007, the HAN report, a survey shows that when asked about the habit of wearing jewelry, several Shanghai of female respondents said they have a diamond ring, but generally will ring at home, only in exceptional occasion wear – at this point, they inherited the collection of gold jewelry habit. However, when asked about the type of the most desired luxury goods, 48% of respondents to the diamond listed in the first, second only to the proportion of Hong Kong (61%).
Because of this, fine jewelry when they encounter the first problem is that consumers shopping concept – most people buy diamond because they want a color and clarity standards are very high diamond – which is also often the only time in their lifetime consumption of precious stones. A domestic industry comments: “You can buy expensive, high grade diamond, you can also buy some level not so high, but the outstanding jewelry design. Hope people change their concepts, to diamonds as a natural gift, not just an expensive item. “

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